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DEVO Group celebrated the birth of its new brand with three events
Founded by Demján Sándor, Gránit Pólus Csoport will continue operating under the name DEVO Group from September 30, 2026, with a renewed visual identity and an expanded range of activities. A series of three events marked the beginning of a new chapter in the history of the group. The official press announcement was followed by a celebration with employees and, on October 15, a partner event attended by more than two hundred guests.
On the day of the name and visual identity change, September 30, DEVO Group was introduced to the public at a press breakfast held at Sóház. Representatives of the press learned about the background to the rebranding, the group’s expanded range of activities and its future plans. Previously known primarily for its real estate development and management activities, the group will continue operating as an asset management and capital investment group with a diversified portfolio built around eight business lines.
Following the official announcement, a celebration with employees took place in the foyer of Sóház. At the event, Chairman Vogel András and CEO Gyertyánfy Miklós delivered speeches. Vogel András highlighted the employees’ decisive role in the group’s achievements to date and in shaping its future, emphasizing the importance of shared knowledge, experience and collaboration.
The series of events concluded on October 15 with a celebratory partner evening held at Time Out Market Budapest, attended by more than two hundred guests.
The evening was hosted by Szemerédi Dóra Diána, DEVO Group’s head of ESG and corporate relations, who moderated the official program. Guests were welcomed by Vogel András, Chairman of DEVO Group, and Gyertyánfy Miklós, CEO of DEVO Group.
In his speech, Vogel András recalled the work of Demján Sándor, the founder of Gránit Pólus Csoport, and emphasized the importance of carrying forward the values he created. Gyertyánfy Miklós presented DEVO Group’s vision for the future and the strategic pillars supporting its realization. The management speeches were followed by the premiere of the group’s new image film, which provides a comprehensive overview of DEVO’s diverse activities, development directions and future ambitions.
The three events provided an opportunity for DEVO Group to present its renewed corporate identity, strategic goals and vision for the future to representatives of the press, its employees and business partners. Building on more than three decades of professional experience, existing values and long-term partnerships, the group will continue its development with a broader investment focus.
